Jessica Dawson

Jessica Dawson is a savvy marketer with 10 years of expertise in driving business goals through digital channels. As Vice President of Performance Marketing, Jessica currently leads the performance marketing efforts at Advantix Digital, taking a test and learn approach within historical context to constantly iterate on winning strategies and be on the forefront of digital trends.

Before joining Advantix Digital, Jessica managed multi-million dollar marketing budgets across all levels of the marketing funnel at three large DFW based marketing agencies. She led accounts through a multitude of verticals such as retail for J.Crew, travel for Southwest Airlines, finance for Intuit QuickBooks and TurboTax, entertainment for NFL, and technology for Citrix and LogMeIn. Jessica has also been nominated for Digiday's 2020 Future Leaders Award based on her work in digital marketing and leading her teams.

As someone who has been fortunate enough to have amazing managers and mentors throughout her career, Jessica wants to do the same through Loore Mentors and help build the next generation of digital marketers.